How to setup Meta Pixel?
Meta Pixel is a tool from Meta (Facebook) that helps you track how people interact with your Choko page. It lets you see
what happens after someone clicks your link - who visited, how many people clicked, whether they came back later. This
is especially useful if you're running ads on Facebook or Instagram.
How it works on Choko.Link
When you add your Meta Pixel ID to your Choko.Link page, we automatically embed the pixel on your page. You don't need
to write any code or modify your HTML manually.
You don't need to verify your choko.link domain in Facebook Business Manager - it's not required for sending events or
building audiences if you're using standard pixel functionality.
How to get your Pixel ID
To find your Meta Pixel ID:
1. Go to Events Manager: https://business.facebook.com/events_manager/
2. Select the appropriate business account.
3. Under «Data Sources», choose the pixel you want to use.
4. Copy the Pixel ID - it's a numeric code like: 123456789012345.
How to add the Meta Pixel to your Choko page
1. Log in to your Choko.Link account.
2. Go to the Integrations section (from the right sidebar or bottom menu).
3. Paste your Pixel ID into the «Facebook Pixel ID» field.
4. Save your changes.
Which events are sent to the Facebook Pixel
The following events are tracked automatically:
- When the page is viewed: fbq("track", "PageView")
- When a link is clicked:
fbq("trackCustom", "LinkClick", {
link_url: <link address>,
link_text: <link text>,
})
- When a form is filled in (on input): fbq("track", "Contact")
- When a form is submitted: No event is sent automatically, but the user is redirected to a "#result-success" anchor
on your page (e.g., choko.link/username#result-success). You can use that URL to track successful form submissions.
How to check if it's working
The easiest way is to install the free Meta Pixel Helper extension for Google Chrome:
👉 https://chromewebstore.google.com/detail/meta-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc
When you visit your Choko page, the extension will show which pixels are active and what events have been detected.
Where to see the analytics
You can view all your pageviews, traffic sources, and event data in the Facebook Events Manager:
https://business.facebook.com/events_manager/
This is also where you can build custom audiences, verify if your pixel is firing during ad campaigns, or configure
conversion events.
Additional resources
- Meta Pixel Help Guide: https://www.facebook.com/business/help/952192354843755
- Events Manager: https://business.facebook.com/events_manager/
- Meta Pixel Helper (Chrome):
https://chromewebstore.google.com/detail/meta-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc
