Home Integrations and analytics How to setup Meta Pixel?

How to setup Meta Pixel?

Last updated on Jul 21, 2025

Meta Pixel is a tool from Meta (Facebook) that helps you track how people interact with your Choko page. It lets you see what happens after someone clicks your link - who visited, how many people clicked, whether they came back later. This is especially useful if you're running ads on Facebook or Instagram.

How it works on Choko.Link

When you add your Meta Pixel ID to your Choko.Link page, we automatically embed the pixel on your page. You don't need to write any code or modify your HTML manually.
You don't need to verify your choko.link domain in Facebook Business Manager - it's not required for sending events or building audiences if you're using standard pixel functionality.

How to get your Pixel ID

To find your Meta Pixel ID:

  1. Go to Events Manager: https://business.facebook.com/events_manager/

  2. Select the appropriate business account.

  3. Under «Data Sources», choose the pixel you want to use.

  4. Copy the Pixel ID - it's a numeric code like: 123456789012345.

How to add the Meta Pixel to your Choko page

  1. Log in to your Choko.Link account.

  2. Go to the Integrations section (from the right sidebar or bottom menu).

  3. Paste your Pixel ID into the «Facebook Pixel ID» field.

  4. Save your changes.

Which events are sent to the Facebook Pixel

The following events are tracked automatically:

  • When the page is viewed: fbq("track", "PageView")

  • When a link is clicked:

    fbq("trackCustom", "LinkClick", {
      link_url: <link address>,
      link_text: <link text>,
})

  • When a form is filled in (on input): fbq("track", "Contact")

  • When a form is submitted: No event is sent automatically, but the user is redirected to a "#result-success" anchor on your page (e.g., choko.link/username#result-success). You can use that URL to track successful form submissions.

How to check if it's working

The easiest way is to install the free Meta Pixel Helper extension for Google Chrome:

👉 https://chromewebstore.google.com/detail/meta-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc

When you visit your Choko page, the extension will show which pixels are active and what events have been detected.

Where to see the analytics

You can view all your pageviews, traffic sources, and event data in the Facebook Events Manager: https://business.facebook.com/events_manager/

This is also where you can build custom audiences, verify if your pixel is firing during ad campaigns, or configure conversion events.

Additional resources